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Born in Hawaii and raised right on the sandy shores of Ehukai Beach Park, home to the world famous Banzai Pipeline, World Champion surfer John John Florence is no stranger to proper sun protection. For his signature products, John was personally involved in every step of the process. From research and development in the water to choosing pigments and active ingredients. John John’s strong resolve in protecting the environment has been diligently implemented into products which are all Broad Spectrum, Oxybenzone and Octinoxate Free, Reef Safe, and Paraben Free. The JJF Series provides the ultimate in Water Resistant, head-to-toe protection against the sun.